Privacy Policy

LocalPulse is a service operated by PRIMOVIDA LTD (“we”, “us”), a company registered in England & Wales (company no. 15457214), with its registered office at 140 Beswicke Royds Street, Rochdale, England, OL16 2XD. We provide text-message and email automation for local service businesses. This policy explains what we collect, how we use it, and the choices you have. If you have questions, contact us at the email at the end of this page.

Privacy policy for SMS messaging

LocalPulse uses text messaging (SMS) to communicate with the customers of businesses that use our service: missed-call replies, appointment and lead follow-ups, quote and invoice updates, and review requests. By providing your mobile number and opting in through our website form, or by initiating contact with a participating business by phone or text, you consent to receive service-related SMS messages. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.

We do not sell or share your personal information, including mobile phone numbers and SMS opt-in or consent, with third parties for their own marketing purposes. SMS consent is never shared with third parties or affiliates for marketing. Limited data is shared only with the providers that deliver our service (for example Twilio, our SMS carrier platform), solely to deliver messages. Opt-in records are stored with the date, time, and exact consent language as proof of consent.

Information we collect

• Account information: your name, business name, email, phone number, and login credentials.
• Business details: your industry, business hours, your business phone number, and your Google review link.
• Customer contact data: the names, phone numbers, and email addresses of your customers that you enter or import so we can send messages on your behalf.
• Message and usage data: the content and delivery status of texts and emails sent through the service, and how you use the product.
• Payment data: handled by our payment processor (Stripe). We do not store full card numbers.

How we use your information

We use your information to operate the service: to send and receive texts and emails on your behalf, to follow up with your leads and customers, to send you alerts, to process payments, and to improve the product. We do not use it for anything unrelated to providing LocalPulse to you.

How we share information

We share information only with the service providers that help us run LocalPulse, such as Twilio (text messaging), Stripe (payments), Supabase (secure data hosting), and Anthropic (message drafting). They may only use it to provide their service to us, never for their own marketing. We may disclose information if required by law.

Data security

Every business account is isolated from every other with database-level security. Data is encrypted in transit. We restrict access to your data to what is needed to run the service.

Data retention and your choices

We keep your data for as long as your account is active. You can ask us to access, correct, or delete your information, and you can close your account at any time, after which we delete or anonymise your data within a reasonable period, except where we must keep records by law.

Children

LocalPulse is for businesses and is not directed to anyone under 18.

Changes

We may update this policy. We will post the new version here with an updated date.

Contact

Questions about this policy? Email support@localbusinesstool.com.